Havaianas’ latest global campaign sees Colombian and Brazilian singers Maluma and Lellêzinha team up with the flip-flop brand in a celebration of summer around the world.
Inviting people from all over the world to experience summer as a state of mind, the exciting partnership will include an exclusive song and a music video recorded by Maluma and Lellêzinha in Rio de Janeiro.
The aptly named single ‘Let’s Summer’ will be released in a mixture of Spanish, Portuguese and English; and will also be available to fans on all major streaming services.
Known for his infectious reggaetón and Latin pop rhythm, Maluma has opened doors in several markets by creating partnerships with established artists. With more than 30 million followers on Instagram, 14 million subscribers on YouTube, 23 million on Facebook and 5 million on Twitter; Maluma was chosen by Havaianas for his irreverent personality, vibrant style and energy – which fits perfectly with the spirit of Brazilian summer and the flip-flop brand.
Lellêzinha is a singer and actress from Rio de Janeiro, and one of the biggest and newest sensations from Brazil. Her claim to fame started at age 16, when she was the lead vocalist of the group Dream Team do Passinho, which led to her landing prominent roles in Brazilian TV shows.
And in 2018, these two vibrant artists are on a mission to take the Summer spirit of Havaianas to every corner of the world!