TelEm to go all-out with promotion of youth talent music video


POND ISLAND – TelEm Group Chief Financial officer (CFO) Helma Etnel has given instructions for the company’s marketing team to go “all out” with their promotion of a new music video being released this week by winners of the 2015 TelCell Breakthrough Youth Talent Search.

Etnel made the pledge after viewing the first showing of the music video “Believe in Love” along with Breakthrough artists, Lian Borsje, Rumari Rogers, Kyanni Atmopawiro, and Paul Brown, their parents and guardians, coordinators and volunteers of the TelCell Breakthrough event, and TelEm Group management and staff.

“Believe in Love” was co-written by Rogers and Berteaux Fleming, with Aldi Farrell on bass guitar and Brown on beatbox. It was recorded, mixed and mastered at Rock N’ Vibes Studio.

“I am totally impressed and proud of you all for doing such a fine job and showcasing the wealth of talent that we have on St. Maarten,” said Etnel.

She said the company has many resources that can be used to assist the youngsters in promoting their new video locally and internationally. She urged her staff to assist where they could since promotion of the TelCell Breakthrough winners is also promotion for all talent on St. Maarten.

“We are very lucky to have discovered your talent and to give you a taste of what you can achieve with that talent. I just hope when you are performing on the world stage, maybe in New York or Las Vegas you will remember to ask your audience to buy a roaming chip from St. Maarten,” Etnel joked.

According to Berteaux “Mr. Rude” Fleming, the young performers were a joy to work with. Although very young, they were very professional in the work toward their goals of first making a CD and then the music video.

“The talent we have on this island is just amazing and this group is once again showcasing that talent and drive in our youth,” continued Fleming.

Also a Coordinator, Angel Richardson thanked parents for their support and dedication when it came to transporting the youngsters to various events and meets, and trusting TelEm and its various stakeholders with the charge of their children.

“You have all done a great job and we are very proud of what you have achieved,” Richardson told the young talents.

She said she will take Etnel’s advice to really push the promotion of the music video, which is purposely being released after Carnival, to achieve the strongest impact on the music community.

Promotion will also include viewing on the regional cable channel Tempo, airplay on all radio stations and postings on YouTube.

“Once the video is out on YouTube we expect everyone to share it, like and send it to all their family and friends,” Richardson stated.

She reminded the 2015 TelCell Breakthrough group that the launching of their music video is actually the end of their term in the limelight, as arrangements are now in place to find to the winners of TelCell Breakthrough 2016, which will be held in October.

She said it will be the final time the 2015 group will perform together as TelCell Breakthrough winners, when they open this year’s contest in front of another sell-out audience.