Digital Marketing Expert to give Keynote Address at SHTA General Meeting



Isabel Mosk

PHILIPSBURG – The St. Maarten Hospitality and Trade Association (SHTA) is pleased to announce that Isabel Mosk will be the keynote speaker of its 2017 Annual General Meeting (AGM) on Thursday, January 26, at Great Bay Sonesta at 6:00pm.

Mosk is an internationally renowned expert on the use of social media and digital destination marketing. She is an online strategist. Her company Sherpa’s Stories help destinations with the translation of online, content and social media marketing. She is also an expert in the international platform Digital Tourism Think Tank (DTTT). Previously, she set up the European office of worldwide digital marketing agency Think, based in Vancouver, Detroit, Sydney and Amsterdam. Mosk has been a member of the marketing and technology group for the European Travel Commission, and has been a guest lecturer at tourism schools. She continuously shares her travel experiences on her website ViveLeVoyage.

SHTA has embarked on a home grown “branding St. Maarten and marketing initiative” and sees these as highly important instruments for attracting tourists, businesses and investments to the island.

During the recent Crystal Pineapple Awards, SHTA invited local St. Maarten creatives Loic Bryan, Ronny Busby, Arun Jagtiani, Tremor Donovane and Eduardo Dehaay to present their ideas and artwork for a potential St. Maarten campaign, which was done in collaboration with SHTA.

The brand initiative was also presented and feedback from the 300+ Tourism industry professionals in attendance incorporated into the project.

Based on her expertise, Mosk will share her opinion on the results of this project thus far and share advice to participating SHTA companies. Next to the SHTA branding project, she will reflect on the Expedia and TripAdvisor campaign launched last year by the SHTA and St. Maarten Tourist Board.

SHTA is happy to cooperate on the keynote address with its newest member TUI, who has assisted SHTA in air travel for interesting leaders to visit St. Maarten. Next to welcoming ten other new SHTA members at the AGM meeting, SHTA is honored to have one of the world’s largest travel organizations joining its ranks as of 2017 with TUI.

The SHTA Annual General Meeting will be held at Sonesta Great Bay Hotel on Thursday, January 26. Doors open at 5:30pm, and the meeting will start at 6:00pm, and will be followed by a mixer for all attendees.

As SHTA would like “branding” to be the top subject for St. Maarten, interested non-members and members of the public can attend with an advance email to: